3-1 Project One Submission: Applying Strategic And Operation

3-1 Project One Submission: Applying Strategic and Operational ThinkingSouthern New Hampshire University MBA 500: Building Business Leaders 02:11:36 GMT -05:001. Strategic Questions and KPIs a. People (Social Impact):Strategic Question: How can we measure the success of our marketing and sales strategies in enhancing diversity and inclusion within our rewards/membership program?KPI: Percentage of marketing campaigns including diverse representation and growth in memberships from underrepresented market segments.ï‚·Measurement: collect data that presents the percentages on marketing campaigns with diverse representation. Also, demographic data collection during the membership sign-up process should be implemented to report the growth in membership purchased by underrepresented communities.ï‚·Impact: These KPIs will address the lack of focus on diversity and inclusion, ensuring the development of new campaigns that focus on a broader audience and reflect on the commitment to CSR. Also, the KPI will measure the number of diverse communities joining our membership plan to develop new strategies to target diverse communities.b. Planet (Environmental Impact):Strategic Question: How can we evaluate the impact of our marketing and sales strategies in promoting and supporting sustainable practices within our rewards/membership program?ï‚·KPI: Percentage of income from products with sustainable packaging and marketing events promoting sustainability.ï‚· Measurement: 02:11:36 GMT -05:00o Sustainable packing: