2-1 Consulting Report: Insights From Trader Joessouthern Ne

2-1 Consulting Report: Insights from Trader Joe’sSouthern New Hampshire Univeristy MBA 500 Building Business Leaders 08:35:51 GMT -05:00IntroductionAs a business analyst for ABC Company, I was asked to complete a consulting report on the difference between strategic and operational strategies. Throughout this report I will focus on a case study that was completed by John Wiley and Sons on Trader Joe’s called Keeping a Cool Edge. Throughout the report, I will site difference that Trader Joe’s uses to separate its strategic and operational thinking. Plus, I will complete a SWOT report based on the case study. The overall purpose of this report to show how ABC Company can use strategic and operational strategies to improve and achieve ABC Company’s goals. Plus, how to complete a SWOT report to put on focus on areas of improvement or strengths.Strategic Thinking versus Operational ThinkingFirst, we must define and establish the difference of strategic and operational thinking. To achieve your overall outcome, you must think strategically and operationally but you must do so in the correct order to achieve the desired outcome. As strategic thinking is comprehensive planning to guide resource allocations to achieve a long-term organizational goal (Schermerhorn and