Consulting Report: Insights From Trader Joe'sSouthern New Hampshire University MBA 500: Building Business Leaders 08:36:06 GMT -05:00Strategic Thinking vs. Operational ThinkingStrategic and operational thinking represents the same goals but in different aspects. Strategic thinking plans futuristic goals and the actions to be taken. While operational thinking plays its hand by focusing on the implementing those actions to fulfill the goals. What distinguishes them are that strategic thinking focuses on the future and operational strategies focuses on the now.The aspects of Trader Joe’s strategic thinking are the way they handle the access of the products. They limit their stock, put very few on the shelves, and sell at affordable prices. According to the case study their strongest weapon is a simple approach to how they stock their stores, the foods they sell, contracting with the manufacturers, and self-branding the products (Schermerhorn and Bachrach pg. 390). This is their strategy for controlling their future. The above strategy ties into the aspect of the operational strategy. They add new products every week. If a product does not sell, they will replace it with new products. They limit their stock and sell them at low prices and stick to their one