Spmt 270 Exam 4 (Waltemyer) With Verified Solutions

Legal Protections with Licensing {Ans: - Protections against copyright infringement - Dictates relationships between owner and those granted access to properties - Determines length and geographic scope of intellectual properties}Sponsorship - Individual {Ans: a platform for companies to develop a sponsorship based on the support of an individual athlete instead of a team or league. ~ examples: James harden (Adidas), Michale Jordan (Air Jordan), Alex Morgan (coca-cola)}Intellectual Property {Ans: Creations of/ from the mind}Brand Architecture {Ans: Represents a variety of products across a range of targeted customers to maximize potential growth}1800s {Ans: First athletic events in the U.S. were sponsored ( primarily by the transportation and tobacco industries)}Without proper attention, sport organizations could: {Ans: - Risk losing your intellectual property (and potential liability) - Deceive consumers (i.e. st yourself up for potential liability)}