Mkt 500 Assignment 3- Your Marketing Plan

Marketing planStudent NameInstitutionCourse NameDateContents TOC \o "1-3" \h \z \u Expansion plan PAGEREF _Toc404807015 \h 3Social media or media tools PAGEREF _Toc404807016 \h 5Facebook: PAGEREF _Toc404807017 \h 5Twitter: PAGEREF _Toc404807018 \h 5Performance standards, monitory methods and financial controls PAGEREF _Toc404807019 \h 6Performance standards: PAGEREF _Toc404807020 \h 6Basic standards: PAGEREF _Toc404807021 \h 6Attainable (expected) standards: PAGEREF _Toc404807022 \h 6Monitory method: PAGEREF _Toc404807023 \h 6Investment: PAGEREF _Toc404807024 \h 7Promotion: PAGEREF _Toc404807025 \h 7Financial control: PAGEREF _Toc404807026 \h 7Budget: PAGEREF _Toc404807027 \h 7Break even analysis: PAGEREF _Toc404807028 \h 7Access the potential performance of your company PAGEREF _Toc404807029 \h 8Recommended integrated marketing communications PAGEREF _Toc404807030 \h 8Direct mailing: PAGEREF _Toc404807031 \h 9Social media: PAGEREF _Toc404807032 \h 9References PAGEREF _Toc404807033 \h 10Marketing planExpansion plan (Million) Bissell Inc (hypothetical data for future expansion plan)Estimate Consolidated Statements of IncomeFor the Years Ended December 31 (in thousand) 1st year2nd year 3rd year 4th year 5th year $$$$$Total Revenue150000180000216000259200311040Cost of sales<span