Willys Candy Company Strategic Choices

Chester A. Wonka III, CEO who has arranged this meeting to discuss what strategic plans can be adopted to secure the future of Willy’s has put his idea that since the company has not achieve much of success after introducing their new product in the market so he suggested that they should merge Willy’s with Swiss largest company. In past already this company has made many offers for merger to Willy’s.It will help to get a platform for making an entry in international markets. This merger will provide marketing support, necessary resources which can help to grow, although company own identity will vanish but this merger is required keeping in consideration current market conditions. In the past years Willy’s has consistently performed very well thus I disagree with merger of company with Swiss company. As there are many drawbacks of merger which company has to face like during this procedure it may happen that production has to be delayed for some time as company has to adopt new processes of production which may result into a negative impact in the mind of customers who are using these products since long.In the similar manner employees has to take training to