Exavier Candy ScenarioIf, Exavier Candy Company were to go global, the most important thing the business needs to do is to first identify the countries that it would like to market its products. After establishing the location, the next thing is to survey the local market and the possible risks that businesses are likely to encounter during their first entry years. Exavier Candy should focus more about the analyzing risks of introducing their products in the global platform. We understand that the business want to make as much profit as it can, however, the profit would not come until the market environment is survey and possible risks that would impact the business negatively are established. Finding solutions to the risks associated with entering a new market should become the main focus of Exavier concerning marketing their products. In addition, identifying the exact countries and the real risks associated with the new markets, Exavier Candy Company must also look into the scale of entry. Now that their local markets have been proliferated by other global companies that sales diversified Candies at a lower price, Exavier should consider establishing their firm in the foreign country, to help in building reputation and educating