Willys Candy Company Strategic Choices Scenario Summary

Willy’s Candy Company – Strategy MemoNameInstitutionTo: Executive Committee; Willy’s Candy CompanyFrom: Strategy ConsultantDate: 3rd April, 2014Subject: Evaluation of Executive Strategic Idea and RecommendationsWilly’s Candy Company – Strategic ChoicesThe recommendations contained in this memo are meant to advice on the way forward for Willy’s Candy Company, which has been experiencing flat sales for the last few years. It is imperative for company to turn around this trend and start making profits to guarantee its future. Following a meeting with the company’s executive team, ideas were brainstormed on the best way forward and the recommendation therein follow from an analysis of the different ideas that were put forward. The relevance of this analysis is informed by the fact that previous strategies that have been adopted by the company have proved futile in improving the company’s performance. An analysis of the Strategic IdeasThe company’s main products are the Willy’s Yummy Chews and Willy’s Sour Straws, which have remain the lifeline of the company but new products have been unable to gain leverage in the market. It is for this reason why the company has to think strategically on the way forward. The first idea for the way forward relates