Mktg 373 Exam 1 (Poor/miles) (69 Q&a)

true or false: the channels depicted to the right are examples of personal channels (pictures of escalator with plane looking like it is going to crash and picture of bus with it saying "quit school" instead of "quit smoking") {Ans: false}the source characteristic of attractiveness encompasses {Ans: similarity, likability, and familiarity}Let's assume the target audience for Aviation Gin is 25-40 year old men who enjoy classic cocktails. Ryan may be considered a "good" source to deliver the brand message because he likely has a lot of experiences, attitudes, and values in common with this segment. Or in other words, according to the communication model in Chapter 5, there is an overlap in the source and receivers' _______? {Ans: field of experience}what is in the promotion mix? {Ans: advertising, direct marketing, interaction/internet marketing, sale promotion, publicity/public relations, personal selling}Sheldon cites chaos theory as his motivation for NOT wanting a new table. If we read between the lines, it seems that Sheldon is scared of change as he feels secure and protected by maintaining the current setup. According to Maslow's hierarchy of needs, Sheldon is driven by which underlying motivation? {Ans: safety}the coordination of all seller-initiated efforts