Soc 120 Week 5 Consumerism

Describe consumerism. Describe a specific context and explain what consumerism means in the setting.Consumerism can easily be explained as a form of being greedy when a person has an obsession with buying or consuming more than one needs to fulfill their personal happiness based upon standards that are set in a given society. People that fall into this category feel they form their identity with the products they purchase and dominate how they live their lives giving them a false sense of security. It is like the old saying “keeping up with the Joneses” whether it is for their self-worth or to impress others, they continue to buy material items.Advertisements plays a huge role is consumerism. They work to portray human desires they manipulate and used to satisfy the corporations’ desire to make money. In order to create a desire for certain products, they market products with persuasive and manipulating wording that influences potential buyers into feeling the “need” to purchase their product in order to be happier, better or more successful. They are good at creating wants and needs of their potential consumers that that we might not have had before seeing their advertisements.For example,