Assignment 2 Developing A Marketing Strategy

Developing a Marketing Strategy for a Multinational Company Students Name Professors Name Course Title Date Section 1 Expected Commercial Value Forecast FORMULA ECV ( NPV P cs C ) P ts D NPV net present value Cs probabibilty of Commercial Success C commercialization Cost Ts probability of Technical Success D development cost Section 2 Marketing Strategy Research Paper ABSTRACT In recent years, market competition in the market economy is fierce, the different economic performances and behaviors based on the enterprises own interests, to enhance their own economic strength and to achieve the exclusion of similar economic agents. Competition in the IT market is to drive their own material interests, because of the inherent dynamic of all economic actors, as well as the loss of their material interests are similar in the market by crowding out of economic actors. But how a newly established global brand builds its brand awareness and be a successful global brand becomes a critical issue. 2005, Lenovo PC merge IBM computer and become the No.3 computer company in the world. As for Lenovo Group, in order to achieve success in the fierce competition of the products market it needs effective marketing strategy to attain profit and