Wgu D077 Study Guide Questions And Correct Answers

Research exploring ideas, perceptions, and behaviors {Ans: qualitative}What purpose does Strategic planning serve in the marketing planning process? {Ans: Strategic planning outlines the vision or direction for how the marketing department will achieve its objectives.}What should marketers do when creating a survey? {Ans: When creating a survey, marketing researchers must strike the right balance between covering enough information to gain useful data and making the questionnaire short enough that people will finish it. The longer the questionnaire, the less likely people are to take the time to answer all the questions. Most marketing researchers concur that if a questionnaire takes longer than 15 minutes to answer, people will often not finish it.}Which growth strategy utilizes new markets with existing products using the strategic opportunity matrix? {Ans: Market development}All of a company's marketing efforts that use an electronic device or the Internet {Ans: digital marketing}One of the drivers of customer equity, based on how the customer assesses the value of the brand {Ans: brand equity}