Mktg 4500 Quizzes Exam Questions (40 Terms) With Verified Definitions Updated 2024

b. False Responsive sites generally cost more to develop, but may cost less to maintain. {Ans: Responsive sites generally cost less than adaptive sites to develop. a. True b. False}d. A way of seeing whether the site works the way the target audience expects. It can work perfectly but does not meet usability requirements if the audience expects it to act differently. {Ans: Usability testing is: a. A test of site performance b. A way to find out which messages work on your target audience c. A quantitative test of the site's performance d. A way of seeing whether the site works the way the target audience expects}a. True The company can segment visitors by features as varied as demographics, on-site behavior, and referral source. {Ans: Segmentation can help a company determine how different groups of people behave on a website. a. True b. False}a. Shopping cart abandonment. While this can be used as part of other measurements, a high abandonment rate might suggest that the site or checkout process presented a barrier. {Ans: Which metric might be tested as part of site usability testing? a. Shopping cart abandonment b. Number of page views c. Customer