Final Exam Ecommerce - Bio171 Microbio Full Exam

_____ is the first condition that must be met to create a product or service brand. {Ans: product differentiation}The ____________ of customer acquisition is used as a conceptual tool to understand the overall nature of a marketing strategy and provide a clear structure for evaluating specific strategy elements. {Ans: funnel model}_____ prevents banner ads and pop-up ads from loading. {Ans: ad-blocking software}According to Ted Leonhardt and Bill Faust, a _____ is an emotional shortcut between a company and its customer. {Ans: brand}Online and offline customer contact points are often called _____. {Ans: touchpoints}Hidden keywords that are visible to spiders are enclosed in an HTML tag set called _____. {Ans: meta tags}