Midterm 2 Econ 139 Ecommerce Study Guide Graded A+

49) The term supply-push refers to: A) making products prior to orders being received based on estimated demand. B) waiting for orders to be received before building a product. C) channel conflict. D) multi-channel manufacturers who sell directly online to consumers. {Ans: A Page Ref: 590 Difficulty: Moderate AACSB:}17) Which of the following was a primary feature of early online communities? A) chat B) network discovery C) widgets D) message boards {Ans: D Page Ref: 705 Difficulty: Moderate AACSB:}64) All of the following are forms of collaboration among businesses except: A) RFQs. B) CPFR. C) demand chain visibility. D) marketing coordination and product design. {Ans: A Page Ref: 788, 791--792 Difficulty: Moderate AACSB:}37 Copyright © 2015 Pearson Education, Inc. 56) Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner? A) herd behavior B) winner's regret C) seller's lament D) loser's lament {Ans: C Page Ref: 727 Difficulty: Moderate AACSB:}61) Craigslist is a player in which of the following online services markets? A) real estate services and career services B) insurance services and brokerage services C) travel services