Midterm 2 Econ 139 Ecommerce Study Guide Graded A+

18) Which of the following newspaper audience platforms has the higher percentage of readers? A) print/mobile B) Web only 14 Copyright © 2015 Pearson Education, Inc. C) Web/mobile D) print {Ans: D Page Ref: 653 Difficulty: Difficult AACSB:}37) Digital magazine ad revenues were expected to ________ in 2014. A) remain stable B) more than double C) grow over 20% D) continue to decrease {Ans: C Page Ref: 663 Difficulty: Difficult AACSB:}54) The profit a seller makes at auction is a function of all of the following except: A) arrival rate. B) auction length. C) the number of units for auction. D) bid increments. {Ans: D Page Ref: 725-726 Difficulty: Moderate AACSB:}42) A metered subscription model is most similar to which of the following revenue models? A) transaction fee B) freemium C) advertising D) affiliate {Ans: B Page Ref: 655 Difficulty: Moderate AACSB:}62) Private industrial networks are direct descendants of: A) e-procurement Net marketplaces. B) existing EDI networks. C) independent exchanges. D) industry consortia. {Ans: B Page Ref: 786 Difficulty: Moderate AACSB:}59) Threatening negative feedback in return for a benefit is an example of: A) feedback extortion. B) offensive shill feedback. C) defensive shill feedback. D)