Hca 340 Week 2 Organizational Behavior

RadianceScarlett KayaHCA 340 –Susan VellekMay 6, 2014RadianceMarketing, which is described as , “The process of analyzing market opportunities, researching, choosing target market areas, creating strategies, planning marketing tactics, and controlling the marketing effort.”(Peattie & Notley,1989,p.334) When looking at the environmental analysis portion for this case study I think that other plastic surgery or reconstructive hospitals could be competitors and the fact that they might not have a negative public image could make them very competitive for our organization. When taking a look at our industry analysis, it is clear that there are a lot of hospitals already doing plastic surgery and that can be a huge competitor to this organization. But then there is also a plus for our organization, because they/we offer specialized surgeons who specialize in reconstruction of the face and de-formations. When looking at the customer analysis, we can see that the economy and lack of jobs and decrease in money earned has slowed down the number of consumers getting elective surgery. A way that this can be addressed is by making discounts and offering payment plans at a discounted price; also think that we should offer product