Analysis Of The Lenscrafters Case

LensCraftersIntroduction:Lenscrafters is an optical chain of about 860 special service shops which is known for its operational strategy as well as its customer service. Its service design and customer service is one of the biggest strengths of the company. The company focuses on creating a great eyewear within an hour with the help of trained and knowledgeable staff. The customers are able to have added advantage and value from the services that has been delivered to them in the form of the product. Operating strategy:Strategy is considered as the essence of the organization. Strategy is considered as the general view or perspective that the organization follows so as to do its operations and to attain competitive edge in the market. The strategy takes into consideration the purpose, goals and objective of the organization. It takes into consideration all the planned actions that are taken by the organization so as to achieve the set target and objective. There are different strategies that the organization considers so as to fulfill the objective of the firm. (Porter, 1996)The company has a strong focus on delivering service quality to the consumers which is considered to be one of the most important competitive priorities