Mkt301 Mod 4 Coca-Cola Blak

Analyze the failure of Coca-Cola Blak in the U.S. market. Was the product's promotions strategy faulty and could it have been improved? Coca-Cola Blak failed in the US market as the taste of Coca- Cola blak was not able to appeal its potential consumers. The drink had a mixed taste of soda and coffee which did not exactly match and appeal the potential consumers. The consumers were quite confused so as to analyze the kind of taste Coca-Cola was trying to focus on. The company portrayed that the drink is a mixture of coffee mixed with cola whereas the resultant cola was far too sweet. So the product was not able to satisfy the consumers. So, the product was entirely wrong. Coca – Cola lost its focus on the product development process which focused on three steps which were: The first three steps of product development relate to idea development, idea screening, and concept development and testing. From where did Coca-Cola obtain the idea? Were several product development ideas screened? Was the concept tested? The answer seems to be no, in 2006 when Marc Mathieu Senior VP, Global Brands of Coca-Cola presented Coca-Cola Blak at PDMA conference in Atlanta, he