NameCourseTutor’s NameDateConsumers in the VALS TypeThe consumers most likely to be influenced by negative body images are experiencers. This is the class of consumers largely motivated by self-expression. The idea of self-expression, here, implies freedom to take on what the individual pleases without any form of influence. Additionally, experiencers are the class involving young, impulsive and enthusiastic consumers. Negative body images are ideal characteristics of people with these attributes, especially young people. The body images come with a lot of testing, most of which are never well appreciated by other people. However, out of the willingness to try and test things out, the individual ignores what other people think and go ahead to experience everything with which new ideas come, whether good or bad.One feature of experiencers is that they quickly become enthusiastic about new possibilities, and negative body images are ideal examples of such. However, such people are also quick to cool when whatever they take on do not augur well with situations. Furthermore, there is the issue of variety and excitement for this category of customers with attempts to savor the new, the offbeat and the risky altogether. This framework further identifies that experiencers are avid consumers