Effectiveness Shopee marketplace as Marketplaces Shopping On line Which Most Liked StudentsInfo Abstract ArticleHistory Article: Globalization style life increase creativity souls entrepreneurship for _ create product new when they follow channel globalization. currently , man follow trend Which develop, they consider that someone Which No follow trend That is person ancient. Especially se-Keywords: people student, they life very follow trend Because student That platforms; shop; online shopping; His life is surrounded by various styles. This research has a purpose effectiveness; students : (1) Knowing the reasons students shop online, (2) Knowing and add outlook about feature Which available on platforms shoppee, (3) Mapping-hui the positive and negative impacts of online shopping. The method used for to analyze this research is to use a qualitative descriptive method. This method is based on the philosophy of postpositivism, used in research natural objects and are qualitative or inductive. this research with conduct analysis in the social field. The research results show that platforms shoppee Which own various feature own effectiveness For berb- online shopping and has an impact on college students. This research useful for writers and readers to know