Theory of reasoned action {Ans: o A person's behavior is determined by his/her intention to perform the behavior and that this intention is, in turn, a function of his/her attitude toward the behavior and his/her subjective norm. 0 Used as a basis for the practices of health education 0 First developed in the late 1960s 0 A tool for observing behavior and developing interventions based on these observations 0 Holds that a person's intention of doing something is the main factor in determining whether he will actually do it. Views intention as a function of attitude and subjective norm. - Attitude concerns a person's belief that a certain behavior will produce a beneficial outcome - Subjective norm involves whether key people in the person's life support the behavior, and whether the subject is inclined to agree with them. A positive attitude and a positive response to the subjective norm should have a positive influence on a person's intent to make a behavior change and, therefore, make the change more likely to occur 0 Looks at a person's attitudes toward a behavior, his or her perceptions of norms, and beliefs about how easy or difficult it will be to change}Formal