Mgt 6311: Digital Marketing Study Guide Questions And Correct Answers

Collaborators (5 Cs) {Ans: External business entities that work with the company to create value for customers}Extrinsic Motivators {Ans: External, often tangible, pressures, rewards, threats or incentives that motivate us to take action even if we don't necessarily want to.}Link Bait {Ans: A technique for creating content that is specifically designed to attract links from other web pages.}Clickthrough {Ans: A click on a text ad link that leads to a website}What are the Five Cs? {Ans: Customers Company Collaborators Competitors Context}Brand (AMA definition) {Ans: A name, term, design, symbol, or other feature that identifies one seller's good or service as distinct from other sellers}