Fighting To Prosper In A Highly Competitive Market

One major issue before Dr. Pepper Snapple group is the competition that it faces from the other major non-alcoholic beverages groups. In such a condition, the strategy that is going to benefit it the most is build and enhance leading brands. Currently, the industry is dominated by two major brands Coca-Cola and Pepsi and it is why DPS would need to focus on developing leading brands to survive the competition. It is necessary to focus on the brands which have the greatest potential for profitable growth. DPS group firstly needs to stay profitable and it is dependent on the brand’s popularity. Focusing on the leading brands would help it at making its position stronger in the market and among the customers. Improving customer awareness and popularity of the brand would remain important for further success and strengthening of the DPS brand. Another key strategy that Dr Pepper Snapple could use for further growth is that of diversification. One key reason behind the growth and success of the other two major brands, Pepsi and Coca Cola is their diversified product portfolio. The tastes and preferences of the customers in the beverages market is diverse. What Coca Cola and