Workshop: Competitive Analysis Paper

Workshop: Competitive AnalysisNameTutor’s Name11/10/2016Workshop: Competitive AnalysisThe products identified are Canidae pet foods and Kirkland Signature Pet FoodsKey features of pet foods used to compare and contrast are Animal protein content, variety of fresh meat inclusion, level of carbohydrates, essential fats, botanicals and mineral balance. Each feature will be evaluated on a scale of 0 to 5. Data collected Canidae Pet Foods Kirkland Signature Pet FoodsAnimal protein content54Variety of fresh meat 23Level of carbohydrates35Essential fats, 54Botanicals136 Mineral balance43ResultsAnalysis of data and opportunity for new productBoth products are high in animal protein content; however Canidae Pet Food is high in animal protein and lower on fresh meats than Kirkland Signature Pet Foods which is also high in the variety of fresh meat. Canidae Pet Food is low in botanical content but high on essential fats. Kirkland Signature Pet Foods has high carbohydrates content; this can be explained by the higher level of botanical content. Both products are almost equal in mineral balance as both have a medium level of mineral balance. Overall both products are comparable in