Apple Inc. Competitive And Marketing Strategies Analysis Paper

Apple Inc. Competitive and Marketing Strategies AnalysisShikala PenningtonColumbia Southern UniversityMBA 5501-19Q-3A22-S1, Advanced Marketing Dr Jon CrispinJanuary 28, 2022IntroductionApple Inc. is a U.S. technological company and one of the world leaders in the designing, manufacturing, marketing, and selling of smartphones, personal computers and associated software, portable tables, and various wearables and accessories. It also offers digital online services such as its iCloud, Apple Pay, Apple Music, Apple TV+, Apple Arcade, and AppleCare. It is considered very successful, as it became the first company in history to reach a valuation of $3 trillion with total revenue of $83.4 billion for the 2021 September quarter (Nicas, 2022). Despite its strong position in the market, the company faces stiff competition from other industry players such as Samsung, Lenovo, Amazon, Huawei, Netflix, and Microsoft in the various products and services it offers. The company has thus adopted the 4Ps marketing mix to stay ahead of competition. This report seeks to analyze Apple’s competitiveness as the use of 4Ps as a marketing strategy that gives it an advantage over some of its close competitors.Competitive AnalysisTop CompetitorsSince Apple has diversified its products and services portfolios beyond its flagship iPhone