Wgu C212 Marketing Chp 1 Study Guide Rated A+

For a multi-product company, the successful marketing strategy for one of its products may ________, as was demonstrated by Apple's marketing strategy for the iPhone. {Ans: transfer to other products}Review the partial list of steps in the strategic planning process shown above. In order, what are the first three steps necessary to begin this process? {Ans: C Establish or revise the organizational mission F Formulate or revise organizational goals G Conduct a SWOT analysis}customers {Ans: The purchasers of organizations' products; the focal point of all marketing activities}marketing {Ans: The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment}Which of the following is true of the marketing environment? {Ans: the marketing environment forces can fluctuate quickly and dramatically}According to the market orientation: {Ans: marketers should determine customer needs and respond to it.}