Bus 640 Consumer Demand Analysis

Attribute ASU UOP Ranking Location Price 80 50 45 70 70 45 Which of the two options should Roshima pursue of she wants to keep her full-time job (Calculate the total expected utility from each school option and compare. Graph is not required) If she wants to have a full time job then she will have to take online courses. She then will value ranking twice as much as the price and thrice as much as the location. Thus R2P and R3L, i.e. LR/3 and PR/2 Her expected utility from attending ASU is given by, EU(ASU) 80Ranking 45Price 50Location 80R 45(R/2) 50(R/3) 80R 22.5R 16.67R 119.7R EU(UOP) 70Ranking 45Price 70Location 70R 45(R/2) 70(R/3) 70R 22.5R 23.33R 115.83R Since EU(ASU)EU(UOP), Roshima would prefer to go to ASU if she wants to keep her full time work. Which of the two options should she pick if she plans to quit her job and dedicate to her studies If she quits her job then she will attend courses full time. She then will value location twice as much as the price and thrice as much as the ranking. Thus L2P and L3R, i.e. RL/3 and PL/2 Her expected utility from attending ASU is