Assignment 2 Part B Your Marketing Plan

Marketing Plan for Hypothetical Product-Based Company<Student’s Name><Professor’s name><Course Title><Date>Marketing plan for Essex Watch CorporationExecutive SummaryThis report contains a marketing plan for a new smart watch “Spear” entering the digital watches market. The new product that will be launched in the market will be an exclusive high end smart watch. The gold and platinum watch with marble dial will be launched. The use of innovative technique with unique styling is an important feature of the high end smart watch market. The unique feature of the watch is the possibility of customization as well as personalization of the watch. Company’s strategy is to serve the upscale niche markets of the watch industry. It will capitalize on the German engineering and manufacturing used to build the watches. There are many untapped potential markets within this industry that desire high-quality, stylish goods, but do not think they can afford them or do not know where to purchase them.It is the firm's intention to build and export its products to the United States and to make Essex watches the number one selling watch in U.S. To do this the company's