Explain The Term New Media

Social Media Introduction In this globalization era, the organizations are strongly focusing on adopting information system to simplify their operations and achieve competitive edge in the market. Today, more than ever, businesses are using information (and information technology) so as to gain and sustain a competitive advantage in this competitive world. The adoption of information system in different fields like accounting, marketing, human resource and operations helps in simplifying the working of the particular department and helps in making the work systematic. Information technology (IT)computers and telecommunicationscontinues to have the revolutionary, restructuring impact that has been expected and touted for years. The rapid advances in the speed and capacity of computing devices, coupled with the pervasive growth of the Internet, digital storage, wireless and portable devices, and multimediacontent, are constantly changing the way we live and work. Brick are mortar stores are converting their businesses on an online platform so as to attract more and more consumers across the globe, through this they are able to cater to huge market. Social Media Social Media has emerged to be one of the biggest tools for marketing and online selling across the globe. A recent survey published by Forrester Research shows that