Mkt 421 Week 1 Defining Marketing

Running head: DEFINING MARKETINGDefining Marketing University of PhoenixHolly HyattMKT/421 – Sheryl JoynerDefining MarketingWhat is marketing? What is the definition of marketing? Marketing is a set of processes used to spread the word about a product or service. This is usually done through commercials, ads in paper, flyers, billboards and many other sources. Personal Definition of MarketingMarketing is using the means available to get the word out on a product or service which your company is offering. If I am offering a product or service I want the consumer to know about I use marketing to get the information to them. There are many ways to do this sales, advertising, promotional items.Definition of Marketing from Knowthis.comKnowThis.com defines marketing as “the strategies and tactics used to identify, create, and maintain satisfying relationships with customers that result in value for both the customer and the marketer” (KnowThis.com 2009, p. 3). The main things we learn from this are tactics and strategies are the key in being successful with customers. Knowthis.com says it is important to have strong tactics and strategies as these are the