Feed R&d Case Study

Case Analysis: Feed R&D – or Farm It out?Student’s NameDateCase Analysis: Feed R&D – or Farm It out?Case overviewThis case brings into picture the perspective of RLK media which has emphasized on building its reputation on brilliant innovation in high end consumer electronics. But with customers defecting to mass market products, the company needs to think then whether it should continue in-house and emphasize on the outsourcing of its products which will help in increasing the satisfaction level of the customers. RLK is a high tech stereophonics company which has been impacted because of the changing industry and increasing technology. The company is facing decreased demand of high end stereo equipment, increase in the cost of technology and adoption of new technologies by the customers which are software based. The company has strong brand equity but with the changing time, the company’s profitability has decreased. To revive and survive in the market, the company needs to outsource the software development which will help the company to survive in the market.Review the strategic issues presented in the case and analyze the case using the 11 step model found