Principles Of Marketing - Saylor Direct Credit Final Exam Study Guide 2024 Updates

A computer store sells a variety of name brand computers. To distinguish themselves from other similar stores, the owners are offering classes to teach customers how to use specialty software for a set price. This is an example of which component of an offering? a. Service b. Product use c. On-site customer relations X d. Walk-in service departments {Ans: }Which of the following flows encompasses the process of connecting with consumers and sharing product/service features and benefits? a. Information b. Ownership c. Design optimization d. Promotion {Ans: d. Promotion}The advertising for a new pair of sneakers indicates that wearing these shoes will help tone body muscles and help people lose weight. The company did not offer any specific proof, but featured models who were thin and toned. Which of the following ethical factors did this advertising violate? a. Cooperativeness X b. Integrity c. Equality d. Self-regulation {Ans: }Which of the following describes the proper order of the elements of marketing plan development? a.Research customer needs, create the right offerings, communicate value b.Communicate value, create the right offerings, launch promotional plan c.Research customer needs, develop corporate strategy, develop Mission Statement d.Develop corporate strategy, develop Mission Statement, research customer