Key Green Marketing Principles

Key green marketing principlesNameTutor’s Name25/09/2016Name and Describe Each PrincipleThe first principle is to know the customer. In order to sell greener products to the consumer it is essential that the marketer must make sure that the consumer is aware of and concerned about green products. The second principle is consumer empowerment. Success in green marketing requires that consumers feel that individually or in concert with others, that they can make a difference by using greener products. The third principle is transparency. It is important that consumers’ belief the marketers claims with regard to the product and specific claims. The fourth principle is to reassure the buyer to believe the product performs the job it is supposed to perform. The fifth principle is pricing, pricing should consider that although green products cost more due to higher quality ingredients, the prices are at a level that consumers can afford. The sixth principle is eco-sponsoring, eco-sponsoring principle addresses the question of authenticity of the green marketing approach. Consumers can be skeptical of all communications from the business but are easily reassured and convinced when they seed the