Hubspot Email Marketing Certification Study Guide Questions And Correct Answers

What is behavioral email? {Ans: The practice of sending automated, targeted emails to your contacts based on the historical interactions they've had with your company across channels}What is an email clickthrough rate? {Ans: The percentage of people who clicked on a link in your email after opening it}The number of valid email addresses that accepted your company's message is the definition of what metric? * {Ans: Emails delivered}Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can't send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your coworker? * {Ans: Do we have verifiable permission to send to them?}Do you have to use an A/B testing tool to run your tests? (True or False?) {Ans: False}Software with the goal of automating your marketing actions is the definition of what? * {Ans: Marketing automation}