Hubspot Email Marketing Certification Study Guide Rated A+

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? {Ans: Data that is gathered by the behavior of the user}What are the key parts to creating a consistent experience in your marketing emails? {Ans: The brand and the email client and device it's opened on}Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do? * {Ans: Send the right person the right message at the right time}Before emailing any contacts in your database, what question do you need to ask yourself or your team? {Ans: Do we have permission?}How can email marketing fuel your overall inbound strategy? {Ans: Email marketing syncs closely to your CRM}When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email. (True or False?) * {Ans: True}Should you on average focus on testing only one variable at a time? (True or False?) {Ans: True When you test one variable of your email, you