Pur3500 Exam 2 Study Guide - Uf

Frequencies {Ans: tell a client how many people answered each question using each response Usually include percentages so readers can make informed comparisons across questions Also presented visually using tables, bar charts, histograms, or pie charts}Group administered surveys {Ans: group members may feel attacked might not answer honestly requires permission of organizational management no probability based sampling difficult to execute low reliability and external validity}Normal distribution {Ans: To know how respondents answered each question, to help us manage the information obtained in the survey}Mail surveys advantages {Ans: Low cost per respondent ease of administration to geographically dispersed publics(no interviewers needed) reaches a large number of people easy to use mailing list as a probability based sample high degree of anonymity no interviewer bias}Telephone surveys questionnaire flow {Ans: Questionnaires flow from introductory questions → issue oriented questions → demographic questions. Record respondents answer}Chi squared test or cross tabualtion. {Ans: Categorical vs. Categorical variable}T squared {Ans: Categorical and continuous}Online Electronic Surveys Advantages {Ans: Generally inexpensive (cheaper than mail) flexible method reaches widely dispersed sample members easily immediate delivery and potentially quick data collection no interview bias.}Personal interviews Advantages {Ans: highest!! response rates interviews