Hubspot Certification Study Guide Graded A+

True or False? when you standardize, you're creating a single standard answer that has no variations. {Ans: False}Which of the following best describes a buyer persona? {Ans: A description of your ideal buyer that sounds like its talking about an individual person but it based on aggregated information about your target market}Which of the following is NOT a key part of a company's culture? {Ans: What customers say about the company}What does CRM stand for? {Ans: customer relationship management}What is a Jobs Theory? {Ans: A method for understanding why people buy certain products and services}What kinds of information does your marketing team likely need included in a persona? {Ans: How the persona finds answers to problems, and how they prefer to communicated with}In a flywheel business, which of the following is the most important source of new prospects? {Ans: Word of Mouth}True or False? As buying behavior changes, the inbound philosophy will also evolve? {Ans: False}Fill in the blanks: Inbound is Knowledge {Ans: Monetization}which of the following is NOT something you would take into account when contextualizing information? {Ans: What your product/ service best attributes are}True or False? If one