Sustainable Competitive AdvantageOperational EffectivenessFast Follower Exists when?Strategic PositioningStraddlingTrue sustainable advantage comes from assets and
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business models that are simultaneously (Resource-based Theory):
Powerful resources
Technology can play a key role in creating and reinforcing assets for sustainable advantage. This includes:
Transaction Processing Systems (TPS)
Management Information Systems (MIS)
Decision Support Systems (DSS)
Executive Support Systems (ESS)
Define and describe the value chain model.
Explain how the value chain model
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