Mgt 6311 Digital Marketing Final Exam Questions (85 Terms) With Verified Definitions Updated 2024

Media Types {Ans: paid media, owned media, earned media (week 7)}Mobile Channels {Ans: 1) SMS/MMS 2) Proximity / Bluetooth Beacons 3) AR/VR 4) Applications • Native functionality • Push notifications 5) Mobile Sites • Owned • Paid 6) QR Codes (week 8)}Mobile Device owners percentage use their smartphone while driving {Ans: 88% (week 8)}Funnel Analysis {Ans: Practice of measuring and optimizing the set of customer interactions that lead to conversion through all steps to a desired end goal on a website. Goal to keep the last step as wide as possible. (Week 13 Digital and Website Analytics)}Email Copy/ Content {Ans: - Header - Greeting (include customer's name) - Body (call to action) - Footer (week 10)}Social Media Marketing Benefits {Ans: Communication and outreach Advertising and Awareness Sales and lead generation Insights and research Community Management Support and customer Service Reputation Management (Stoli Vodka) SEO (week 11 video 2)}Email Frequency {Ans: - Avoid too many emails that clutter inboxes and repeat messaging - Frequency interests likely change over time - Strike a balance between intruding/annoying (too much) and unmemorable (too little) (week 10)}Mobile Engagement {Ans: 1) Mobile Based Offers 2) Mobile Loyalty 3)