Mark 3000 - Test 3 - Uga Grantham Study Guide Graded A+

Persuasive Advertising {Ans: Communication used to motivate consumers to take action}Media Buy {Ans: The actual purchase of airtime or print pages}Aided Recall {Ans: Occurs when consumers recognize a name that has been presented to them.}Featured Price Price lower than the regular price Buy one get one free {Ans: Examples of a deal}Rule-of-thumb Method {Ans: Budgeting methods that base the IMC budget on either the firms share of the market in relation to competition, a fixed percentage of forecasted sales, or what is left after other operating costs and forecasted sales have been budgeted.}Qualify {Ans: The process of assessing the potential sales leads}Becomes the common theme or slogan in the entire advertising campaign {Ans: The unique selling proposition often....}Predatory Pricing {Ans: A firm's practice of setting a very low price for one or more of its products with the intent to drive its competition out of business. Illegal under the Sherman act and federal trade commission act}Sales Orientation {Ans: A company objective based on belief that increasing sales will help the firm more than will increasing profits.}Brand Elements {Ans: Characteristics that identify the sponsor of a specific ad.}Niche Media {Ans: