Summary Practice Questions Market Research - Self-Test

Which criteria are used to determine testability of a hypothesis? Select all that apply. A)Use of quantifiable words such as greater than or less than B)A hypothesis stated in such a way that it can be clearly supported or not supported C)The use of value-laden words in a hypothesis D) Data-collection efforts that prove the validity of the hypothesis {Ans: A)Use of quantifiable words such as greater than or less than B)A hypothesis stated in such a way that it can be clearly supported or not supported Rationale: quantifiable words increase the testability of a hypothesis. In A, the more clearly the hypothesis is started, the easier it will be to accept or reject based on the study findings. In B, the hypothesis should not have value-laden word. In C, data-collection processes are not part of the criteria used to evaluate the testability of hypotheses.}What are the advantages to using directional hypotheses? Select all that apply. A)The indication of the use of a theory base to derive the hypothesis B)The provision of a specific theoretical frame of reference C) Ensurance that findings will be generalizable D) The indication of a nonbiased selection of subjects {Ans: A) the indication