Saxon Fields Theme Park Management Study Guide Graded A+

Nina {Ans: The current Managing Director of Saxon Fields Theme Park who implemented changes that have negatively impacted the business.}Saxon Fields Theme Park {Ans: A family-owned UK attraction with the business goals of achieving a top 10 ranking, increasing customer satisfaction, and generating higher profits.}Proposal - Six Sigma (DMAIC) to reduce closures {Ans: Implementing the Six Sigma methodology to reduce faults and ride closures through defined, measured, analyzed, improved, and controlled processes.}Functions of management - Controlling {Ans: Nina's autocratic management style means staff are closely monitored and controlled.}Proposal - Kaizen and developing a quality culture {Ans: Implementing continuous improvement practices and developing a quality culture to reduce faults, improve safety, and increase customer satisfaction.}Data - Net profit {Ans: Net profit has decreased by £1.8 million or 82% from £2.2 million in 2018-19 to £0.4 million in 2022-23.}Competitor theme park - Reward Structure {Ans: Staff at the competitor theme park are rewarded for going above and beyond, incentivizing productivity and customer satisfaction.}Recommendation - Transparent two-way communication {Ans: Ensuring transparent two-way communication between management and staff to facilitate understanding and acceptance of changes.}Data - Ranking {Ans: Saxon Fields' ranking has fallen from 15th