Corporate-level strategyCEOS and top managers ask questions such asBusiness Unit Managers ask questions such
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as
Operational managers ask questions such as
What are the Three Corporate Level Strategies?
Internal Growth
External Growth
Acquisition
Merger
Shortcoming of a merger or acquisition
Five forms of External Growth
Horizontal (related) integration
Horizontal (Related) Diversification
Why does a company pursue the horizontal (related) diversification?
Conglomerate (unrelated) diversification
Vertical Integration
Backward Integration
Forward Integration
Strategic Alliances (Partnerships)
Advantage of a Strategic Alliance
Stability
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