Wgu C201 Business Acumen Study Guide Graded A+

•May only create temporary loyalty based upon price •Difficult to differentiate from similar programs of competitors •Nonpersonal appeal •Can work against long-term company goals {Ans: Disadvantages of Sales Promotion}Public companies {Ans: _________________ are required to prepare and publish a statement of cash flows.}Cloud computing involves powerful servers that store applications software and databases for users to access via the web using anything from a PC to a smart phone. {Ans: What is cloud computing?}brand manager {Ans: assigned the task of managing a brand's marketing strategies, may also be called a product manager at some companies. plans and implements the balance of promotional, pricing, distribution, and product arrangements that leads to strong brand equity.}The world's two largest stock markets are the New York Stock Exchange (NYSE) and the NASDAQ. {Ans: What are the world's two largest stock markets?}their operations cause minimal harm to the environment and to achieve continual improvement of their *environmental performance*. {Ans: The *ISO 14000* family of standards for environmental management helps organizations to ensure that}balance sheet {Ans: statement of a company's financial position—what it owns and claims against its assets—at a particular point in time.}worm {Ans: small piece of