Oraimo Inc. Company Essay And Analysis

Oraimo Company Student’s NameInstitutional AffiliationCourse Name and NumberProfessorAssignment Due DateHow Oraimo Company Has Successfully Used Ecommerce and Social Media to Market Its ProductsIntroductionOraimo is a company founded in Hong Kong that basically deal in R&D (Research and Development) designs, sales of electronics and 3C accessories, specifically mobile phones and other complimentary gadgets. Although the company is headquartered in Hong Kong, nearly all its designers come from France. For several years, Oraimo Company has succeeded in marketing its products through ecommerce and social media platforms like Facebook, Instagram, Twitter and LinkedIn in various ways. Use of E-commerceEcommerce primarily refers to the use of internet to market and sell products and services through websites and other online platforms. Additionally, ecommerce marketing is the use of promotional tactics in the internet to attract potential buyers for certain products and/or services (Taher, 2021). It involves showcase and promotion of the company’s online store with the sole intention to drive more sales and attract more potential consumers. Oraimo Company has used ecommerce to market its products by selling on marketplace, investing on SEO, running PPC campaigns, running influencer marketing campaigns