Managing Organizational Change

Managing Organization Change Draft Paper Organization I m Loving it a tagline known to every segment of the market, let it be kids, youngsters or elderly people. McDonalds is a global foodservice industry, which began its operations in 1940s. The concept of McDonalds was introduced by Brother Dick and Maurice McDonald, by opening a hamburger stall in San Bernardino, California. They introduced an idea of selling their food cheaper than competitors by saving on the car hops and persuading customers instead to go to a counter to order their food. This concept helped in faster turnaround of the customers.The major domestic growth of McDonalds in USA began in 1960s, as there was a demand of cheap takeaway food. Through the franchisee concept, McDonalds made a move for a worldwide success. Today the Company operates in more than 117 countries worldwide, serving more than 50 million customers per day. The companys retail outlets are either owned by the company or by franchisees. The company focuses on delivering high quality and value to its customers through its services, product range and constant quality check of its products. Change Observed and Impact of Change It was in the year 1996, when McDonalds experienced