elaboration likelihood model {Ans: theory identifying two ways to persuade: a central route and a peripheral route}informational social influence {Ans: Influence resulting from one's willingness to accept others' opinions about reality.}frustration-aggression principle {Ans: The principle that frustration—the blocking of an attempt to achieve some goal—creates anger, which can generate aggression.}deindividuation {Ans: The loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.}Solomon Asch {Ans: Social psychologist (also cognitive), conducted conformity study.}scapegoat theory {Ans: The theory that prejudice offers an outlet for anger by providing someone to blame.}mere exposure effect {Ans: The phenomenon that repeated exposure to novel stimuli increases liking of them.}passionate love {Ans: An aroused state of intense positive absorption in another, usually present at the beginning of a love relationship.}role {Ans: A set of explanations (norms) about a social position, defining how those in the position ought to behave.}instrumental aggression {Ans: aggression as a means to some goal other than causing pain (Cold - Not emotion driven)}normative social influence {Ans: Influence resulting from a person's desire to gain approval or avoid disapproval.}chameleon effect {Ans: unconsciously mimicking others expressions, postures, and voice tones