Com252 Midterm Study Guide Rated A+

What is considered the gold standard for disseminating essential news and information to members of the media? {Ans: news release}You have sent a news release to a journalist who emails to request more details for an article, but you receive the request while you are out of town. What should you do? {Ans: Reply immediately to determine the journalist's needs and then follow up accordingly}T/F: Minorities were excluded from working in the public relations industry until the 1960 civil rights movement {Ans: False}Which of the following is an ethical issue faced by global PR practitioners? {Ans: Paying for news coverage}When measuring the tone of news coverage, which tool is typically used? {Ans: A positive or negative scale}Grayson, a PR professional, has pitched a story to Anita, a reporter with a local news station. Grayson and Anita have never worked together. Which of the following actions would help Grayson form a professional relationship with Anita and obtain the news coverage he wants? {Ans: sending Anita names of experts for background information}PR messages are perceived as credible because they are... {Ans: filtered through journalists}George Creel's 4 minute men was one of the first examples of...