Marketing Midterm Practice Study Guide Graded A+

The term that best describes the process of identifying, satisfying, and maintaining customer relationships is: {Ans: marketing}YouTube channel entertainer Flula Borg identified a potential new viewer segment to increase his popularity and number of subscribers. What is the next step he should take to validate that the new market is large enough to increase his subscribers and increase his YouTube ad sales? {Ans: conduct market research}Snuggables sells microwaveable heat packs online. Their sales software collects customer/sales information and shares it with the customer service and sales departments. None of the customer complaints or suggestions reach the product development person, however. Which step of the three-step processes for success is Snuggables failing to use fully? {Ans: sharing customer information across departments}A breakfast cereal company ran a segmentation analysis of potential new customers and identified these characteristics: single fathers with at least two children under the age of twelve and who work full time, are focused on nutritious meals, and live in the city. What could the company do to market to this potential market segment? {Ans: differentiate their breakfast cereal as a healthy, fast breakfast the kids can make for themselves because they are a busy family}You